Radio as medium of mass communication free essay sample

Radio is widely used mass communication medium and has a great potentiality in dissemination of information as radio signals cover almost entire world. More than 177 radio stations are there across the country. Almost 97 percent of the population is reached by the radio. Radio being a convenient form of entertainment caters to a large audience. With the invention of transistors this medium has reached the common man in urban and rural areas of India but the utilization of radio is more among rural elites. It has advantages over the other mass media like television and newspapers in terms of being handy, portable, easily accessible and cheap. Radio is the most portable of the broadcast media, being easily accessible at home, at office, in car, on the street or beach, virtually anywhere and everywhere at any time. Radio is effective medium not only in informing the people but also in creating awareness regarding many social issues and need for social reformation, developing interest and initiating action. We will write a custom essay sample on Radio as medium of mass communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, in creating awareness regarding new policies, news about developmental projects and programs, new ideas etc. It will help in creating a positive climate for growth and development. It widens the horizons of the people and enlightens them, and gradually changing their outlook towards life. Research about this has shown that radio is an effective medium for education when it is followed up with group discussion and question- answer session. In India, radio with its penetration to the rural areas is becoming a powerful medium for advertisers. It gains 3 percent of the national advertising budget. Radio is still the cheapest alternative to television, but it is no longer the poor medium in advertising terms. Because radio listening are so widespread, it is prospered as an advertising medium for reaching local audiences. Moreover, the radio serves small and highly targeted audiences, which makes radio an excellent advertising medium for many kinds of specialized products and services. As far as commercials are concerned, no one will able to tune out commercials easily as is possible with remote control devices and VCRs. It is said that radio’s ability to attract local advertisers hurts mainly newspapers, as television is less attractive to the small and local advertiser. As far as audience is concerned radio does not hamper persons mobility. Radio as a vehicle of information for masses it is still the fastest medium of communication. For instance, it would take less time for a news reporter for radio to arrive on the spot with a microphone and recorder than the same for TV along with a shooting team and equipment. Another important feature of radio as mass medium is that it caters to a large rural population which has no access to TV and where there is no power supply. In such places, AIR-All India Radio’s programmes continue to be the only source of information and entertainment. AIR broadcasts programmes in 24 languages and 140 dialects. â€Å"Radio should be treated as a kin to newspapers in view of the fact that it is local, inexpensive, linked to communities, has limited band width and operates through simple technology†. The economics of radio does allow tailoring programme content to the needs of small audiences. Thus it is economically viable to recast a programme for broadcast to audiences in different sub regional, cultural and linguistic language. This enhances the value of radio as a medium in networking developmental programmes. It offers many possibilities in networking, from local or regional co-ordinated broadcasts and interactive exchange of queries and data. It will serve as a standalone medium of information dissemination or a support medium for curricular learning, jointly with print material or with fieldwork.

No-till Vs. Conventional tillage agriculture essays

No-till Vs. Conventional tillage agriculture essays To till or not to till that is the question? This may seem like a silly pun on one of Shakespeare's famous lines, but this is a very valid question with many farmers across the land today. No-till, or conservation tillage is a increasingly popular means of working the land by preparing a micro seed bed 2-3 wide. When compared to conventional tillage where soil is inverted and mixed, conservation tillage seems very low impact. And this low impact way of preparing and for crops helps the soil to develop better structure and reduce erosion among a host of other benefits. No-till is defined by Hall as, (that) which refers broadly to different approaches for reducing the amount of soil tillage before planting and after harvest. While this is a very generalized definition this is the basic idea behind no-till agriculture. Conservation tillage research started in the 1940s, following World War II. Just as plant growth regulators (herbicides) were being developed, (Gorman, 117). Herbicides are essential to no-till agriculture because without them conventional plow tillage is the only way to kill weeds that compete with crop plants. But at first no-till didnt really catch on. By the early 1970s only eight percent of all agriculture land was being farmed using conservation tillage but by the early 1980s about thirty percent of the United states agriculture land was managed using conservation tillage. By 2010 it is predicted that 75 to 85 percent of our nations farmland will be under no-till management (Gorman, 117) Why the sudden increase in the adoption of no till? Several factors timed the shift from plow tillage to conservation tillage over the last 25 years these include availability of effective and safe herbicides, increase in energy costs, decrease in available farm labor, and growing public concern over soil and water conservation and environmental pollution (Gorman, 117). But perh...

Acquisition Strategy Research Paper Example | Topics and Well Written Essays - 500 words

Acquisition Strategy - Research Paper Example I’ll pick two of the most important ones and discuss them; Walmart and Google. Both these companies are from totally different industries and have made a benchmark for the rest of the business world. It’s not an unusual thing to hear Google taking its business to new levels by massive buyouts such as YouTube and DoubleClick, or even partnership with huge companies such as with AOL and MySpace. However, Google’s acquisition strategies are different from most of the other companies. Many of their acquisitions seem to come out of nowhere and seem totally random. The secret of Google’s success is to follow the numbers. With their data acquisition and statistical gathering technologies —Web Search, AdWords, Blog Search, Maps, GoogleBot, Finance, AdSense, and so on — Google calculates and analyze the following and then work on the acquisition strategy: Walmart has laid out its core strategies to create the â€Å"Next Generation Walmart† as the company approaches deliverance on founder Sam Walton’s dream of giving the world â€Å"an opportunity to see what it’s like to save and have a better life†. Wal-Mart mostly works on overseas acquisitions as U.S based companies acquiring would face anti-trust problems. Walmart’s biggest acquisition strategy is to move into new cities and countries and sell high range of products in low prices. After building trust among the local customers walmart goes for acquiring other companies. One of the most substantial things that play a significant role in walmart’s acquisition strategy is its goodwill. I don’t think there would be anyone in any part of globe who would not know about the walmart chain of stores. This is what helps walmart in applying their acquisition strategy and give them their desired results. In easy words; walmart Moves in, sets u p, sell high range of products in low prices, drive the competition out and take over other companies such as ASDA. Thus, acquisition